![]() ![]() Boxes sold: 54.1 million (+10.2% year-over-year)įruity Pebbles, based on animated series “The Flintstones,” debuted in 1971 and remains one of the most popular U.S.Analysts, on average, rate GIS stock at "Hold." 26, according to S&P Global Market Intelligence. The packaged food giant, whose brands range from Pillsbury to Betty Crocker, generated total revenue of $16.1 billion in the 12 months ended Aug. ready-to-eat segment is just one part of a multi-faceted operation. General Mills is famous for its breakfast cereals, but the U.S. ![]() How did General Mills manage such a trick? It was able to hike prices by an average of 11 cents per box - a whopping sum in the cereal business. Originally known as Reese's Peanut Butter Puffs when launched in 1994 as a co-branded venture with Hershey, this top-15 cereal posted a 3% revenue increase even as the number of units sold remained essentially unchanged. Chalk up part of that gain to the Reese's Puffs brand, which more than pulled its weight. ready-to-eat cereal sales rose 0.9% to $2.6 billion as the company moved 790.7 million units, a 1.5% increase year-over-year. General Mills, the biggest cereal maker, saw gains in both dollar sales and unit sales for all of its cereal brands combined during the 52 weeks ended Aug.
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