1/12/2024 0 Comments Interstate battery testerHe also discusses his experience moderating the owner's round table, where they had a great conversation on various topics such as inflation, the economy, and productivity. He shares insights on various topics related to auto repair shop management, including service advisor best practices, using technology to increase efficiency and productivity, and new products and apps for technicians, service advisors, and customers. In this podcast episode, Coach Chris Cotton from Autofix Auto Shop Coaching talks about his recent trip to the Sunrise Training Expo in Phoenix, Arizona. Their customers have experienced:ģ0% increase in revenue by improving transparency and trustĥ0% reduction in time spent researching and ordering partsġ0% increase in profit margins through robust reportingĬlick here to learn more about AutoLeap and schedule a demo: AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Our Classroom page for personal or team learning: Ĭlick to go to the Podcast on Remarkable Results Radio Take the Dorman Virtual Tour at Connect with the Podcast: Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. (00:18:05) Giving Back: Fundraising for Benny's Bodega, a Community Organization Helping Those in Need (00:16:49) Securing the Future: Financing the Project and Converting to a Conventional Mortgage (00:15:20) Designing Success: Layout Plans for the New Auto Sales and Service Business (00:12:48) Time Flies: A Fascinating Time-Lapse of the Construction Process (00:08:42) Planning Ahead: Long-Term Strategies for Business Owners in Their Sunset Years (00:08:02) Growing Pains: Weighing the Options of Expanding or Relocating (00:06:24) Expanding Horizons: Opening a Satellite Shop for Increased Capacity (00:01:17) From Office to Shop: The Decision to Knock Down and Rebuild (00:00:42) Building Bill's Dream: A Look into the Construction “Profitable Fleet Management for Small and Medium Businesses” Bill Deboer This podcast episode is filled with insights on fleet management, business strategies, and the importance of having a reliable network of professionals.īill DeBoer, DeBoer’s Auto Sales & Service. He took charge of the project, handled the financing, and oversaw the construction. When the value increases, the price fades as an issue.Ī new build in 4 months? How did Bill DeBoer do it?! When his father suggested knocking down an office building and building a shop in its place, Bill didn't hesitate. Here’s the bottom line with pricing: sell value, not parts and labor. Understand your key profile customers and build your marketing plan around them. Your labor rate and prices should be determined by you, factoring in your overhead operating expenses, payroll, financial goals, the amount of net profit you desire, and the value you provide to your customers.Īnother thing: don’t be everything to everyone. Positioning your prices lower than the dealer just because you are an independent auto repair shop is selling yourself short. Then, do the math and set your prices.” What influenced me was not only his forward-thinking but the fact that he would call the local dealers, to make sure his labor rate was ABOVE theirs! Tom would emphasize, “Look at your expenses, your payroll, the benefits you give to your customers, and don’t forget your payroll and company profit. This leads me to the reason for this blog: The mindset that auto repair shops should price themselves lower than new car dealerships, is a myth. He would tell me, “Joe, we will never get paid what we deserve until we put a higher value on what we do.” The discussion of labor rates and pricing came up often, and his opinion was spot on. We met in a training class and became instant friends. Tom (not his real name) owned a five-bay independent auto repair shop. I was taught a valuable lesson in pricing back in the 1980s by a fellow shop owner.
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